Privacy Policy

Last updated: June 17, 2026

California Eastern Laboratories, Inc. (“CEL”, “we”, “us”, or “our”) operates the website at cel.com. This Privacy Policy explains what personal data we collect, how we use it, and the rights available to you under the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), and other applicable privacy laws.

This website is intentionally simple: we use Google Analytics to understand how the site is used, and HubSpot to manage enquiries and our newsletter. We do not run advertising networks, sell your data, or engage in behavioural profiling.

1. Who We Are

Data Controller: California Eastern Laboratories, Inc. 4590 Patrick Henry Drive, Santa Clara, CA 95054, USA Email: info@cel.com Phone: +1 (408) 919-2500

2. Data We Collect

2.1 Data Collected Automatically

When you visit our website, we may collect the following through cookies and similar technologies, subject to your consent:

Category	Data Collected	Tool
Analytics	Pages visited, time on site, referral source, browser type, operating system, approximate location (country/city), device type	Google Analytics (GA4)
Marketing	Form submission history, pages viewed, return visits, visitor identifier	HubSpot

Google Analytics collects anonymised usage data only. Full IP addresses are not stored.

2.2 Data You Provide Voluntarily

When you submit a contact form, request a datasheet, or subscribe to our newsletter, we collect:

First and last name
Work email address
Company name (where requested)
Your message or enquiry

Important: Submitting any form on this site adds you to our HubSpot CRM and subscribes you to our newsletter. You can unsubscribe at any time via the unsubscribe link in any email, or by contacting us directly.

3. Cookies

Necessary Cookies

Always active. Required for the site to function. No personal data is transmitted.

Cookie	Purpose	Duration
`cel_cookie_consent`	Stores your cookie consent preferences	365 days (browser localStorage)
`__hs_do_not_track`	Set when you have not consented to marketing cookies; instructs HubSpot not to set tracking cookies	365 days

Set by Google Analytics (GA4):

Cookie	Purpose	Duration
`_ga`	Distinguishes unique visitors	2 years
`_ga_<ID>`	Maintains session state for GA4	2 years

Set by HubSpot when you interact with our forms or return to the site:

Cookie	Purpose	Duration
`hubspotutk`	Identifies a visitor across sessions for CRM attribution	6 months
`__hstc`	Tracks visit history and time between visits	6 months
`__hssc`	Session tracking for HubSpot analytics	30 minutes
`__hssrc`	Detects browser restarts to manage sessions	Session

You can review or change your choices at any time:

Manage Cookie Settings

4. How We Use Your Data

Purpose	Data Used	Legal Basis (GDPR)
Understanding site usage and improving content	Anonymised analytics via GA4	Consent — Art. 6(1)(a)
Responding to product and sales enquiries	Name, email, message	Legitimate interests — Art. 6(1)(f)
Sending our product newsletter	Email address, name	Consent — Art. 6(1)(a)
HubSpot visitor tracking (with consent)	Cookies, interaction history	Consent — Art. 6(1)(a)

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of any processing that took place before withdrawal.

5. Third-Party Data Processors

We use two external services that process personal data on our behalf. We do not sell personal data to any third party.

Google LLC — Google Analytics (GA4)

Purpose: Anonymised website analytics to help us understand how the site is used
Data transferred: Anonymised usage data; no full IP addresses
Transfer safeguard: Google LLC participates in and is certified under the EU-U.S. Data Privacy Framework (EU-U.S. DPF), for which the European Commission issued an adequacy decision in July 2023. Google additionally executes Standard Contractual Clauses (SCCs) approved by the European Commission as a supplementary safeguard.
Privacy policy: policies.google.com/privacy
Opt-out of GA tracking: tools.google.com/dlpage/gaoptout

HubSpot, Inc. — CRM & Email Marketing

Purpose: Managing contact form submissions, enquiry follow-up, and newsletter communications
Data transferred: Name, email, company, enquiry details, and (with consent) website interaction data
Transfer safeguard: HubSpot, Inc. participates in and is certified under the EU-U.S. Data Privacy Framework (EU-U.S. DPF), for which the European Commission issued an adequacy decision in July 2023. HubSpot additionally executes Standard Contractual Clauses (SCCs) approved by the European Commission as a supplementary safeguard.
Privacy policy: legal.hubspot.com/privacy-policy
Unsubscribe: Use the link in any email we send, or contact info@cel.com

6. Data Retention

We keep personal data only for as long as necessary for the purpose it was collected.

Data	Retention
Google Analytics data	14 months (set in GA4 data retention settings)
Newsletter subscribers	Until you unsubscribe or request deletion
Enquiry / contact form submissions	Until the enquiry is resolved, or a maximum of 2 years
Cookie consent preferences	365 days from your last choice (renewed on update)

7. Your Privacy Rights

You have the right to:

Access — obtain a copy of the personal data we hold about you
Rectification — correct inaccurate or incomplete data
Erasure — request deletion of your data (“right to be forgotten”)
Restriction — ask us to limit how we process your data
Portability — receive your data in a structured, machine-readable format
Object — object to processing based on legitimate interests
Withdraw consent — at any time, for any consent-based processing, via the Cookie Settings panel or by contacting us

To exercise any of these rights, email info@cel.com. We will respond within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with your local supervisory authority (in the EU, this is your national Data Protection Authority).

California Residents (CCPA / CPRA)

You have the right to:

Know what personal information we collect, use, or disclose
Delete personal information we have collected from you
Correct inaccurate personal information
Opt out of the sale or sharing of your personal information
Limit use of sensitive personal information
Non-discrimination for exercising your rights

We do not sell personal information. We do not share personal information for cross-context behavioural advertising.

To submit a CCPA/CPRA request, contact info@cel.com or call +1 (408) 919-2500.

8. Data Security

Our website is served exclusively over HTTPS. Personal data submitted via forms is transmitted to HubSpot over encrypted connections. We implement appropriate technical and organisational measures to protect against unauthorised access, disclosure, or loss of personal data. Google and HubSpot each maintain their own security programmes and industry certifications.

9. Children’s Privacy

This website is directed at business and technical professionals. We do not knowingly collect personal data from anyone under the age of 16. If you believe a child has submitted personal data to us, contact info@cel.com and we will delete it promptly.

10. Changes to This Policy

We will update the “Last updated” date at the top of this page when we make material changes. For significant changes we will post a notice on the site. We encourage you to review this page periodically.

11. Contact Us

For privacy enquiries, data subject requests, or concerns:

California Eastern Laboratories, Inc. 4590 Patrick Henry Drive, Santa Clara, CA 95054, USA

Email: info@cel.com Phone: +1 (408) 919-2500